Harness the strength of creator-led content
Live Hive is our propriety creator-driven tool to connecting taste-makers with Australia's entertainment sector. We work with creators to help their audiences authentically discover Australia's premier cultural events.
Live Hive is creator-led paid media for live entertainment, aligning trusted cultural voices with the country's biggest productions to build genuine advocacy at scale.
For Producers
A performance channel, not a publicity story. We curate and deploy the right creators based on alignment to your target audiences, making feed-stopping, brand-safe content that builds buzz, creates reusable assets and sells tickets. Every piece is shaped and approved to put the story the show wants to tell first.
For Creators
Your creative concierge to Australian entertainment. We bring you aligned, genuinely interesting and exclusive opportunities with the country's biggest productions and handle the detail so you can do your best work and make your feed sing.
Built bespoke around audiences and goals
Every Live Hive campaign is built from scratch around a real commercial goal and the specific audiences who can move it.
Creative Solutions For Ticketing
Whether it's helping to guide audiences into performance days with softer sales or helping them discover particular experiences, we shape the content around commercial goals.
Influence beyond the core
New audiences live outside the musical theatre network. We work with the creators who already hold their attention, voices who shape taste in their own worlds, to convert ticket-buyers outside of known circles.
Beauty
Fashion
Lifestyle
Food
Comedy
Pop-Culture
Tourism
How Live Hive works
We commission creator content that posts organically on influencers' channels, then put the best of it to work in paid social — with ticket sales tracked end to end. Every step points at one goal: seats sold.
Proactive problem solving
Live Hive creates real impact at all campaign phases. Whether activated before opening, straight after, or deep into a production's run, Live Hive moves the numbers.
Major Production
Live Hive active
69%
Average weekly revenue lift before opening
Ahead of opening night, Live Hive content built demand and anticipation — adding extra momentum to the launch campaign.
Premier Musical
Live Hive active
71%
Revenue delivered through Live Hive activity in active weeks
Live Hive stepped in after opening and supported stable ticket revenue post organic opening night buzz, steadying a run that had started to soften.
National Musical
Live Hive active
$25.80
Return on ad spend (ROAS) across two short bursts
Months into a season already running well, two short bursts of Live Hive content delivered the strongest return for new previously untapped audiences at a competitive ROAS.
Live Hive turned flat sales to growth pre-opening. Paid social held flat, but with Live Hive stacked on top, average weekly tickets sold lifted 69% before the season even started.
Major production at Melbourne's Regent Theatre
Weeks From Opening
36%
Of total campaign tickets on Meta came from Live Hive
69%
Avg. ticket lift to weekly sales pre-opening from Live Hive content
$11
ROAS on Live Hive across its full run