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About Anthem

We move people

Anthem was built on a simple belief: culture moves people.

How we move

We are experts, fans and agnostic thinkers

We move audiences, organisations and ideas through independent advisory and audience-led marketing. Born in global entertainment, we start with passion, assemble the right minds and believe progress comes from courage, imperfection and creative tension.

Our story

A truly global entertainment consultancy, based in Australia

We built Anthem to move people. After 30 years in the international entertainment and major events sector, I wanted an independent consultancy designed around the work, not the agency machine, bringing together the best minds to deliver strategy, creative and media, grounded in audience, culture and excellence.

We start with audience, always. Connecting passion with purpose and helping organisations and communities grow through shared cultural experiences.

We are proud to work with a diverse mix of partners around the cultural world, including elite IP franchises, iconic arts institutions, international concert promoters and theatre producers, government tourism bodies, and major sporting events. — Vas Katos, Founder

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Anthem by Leonard Cohen
How we work

Four things we don't compromise on

  • 01

    Audience first

    We start with the people who'll buy the seat — not the org chart, not the brief template, not last year's deck.

  • 02

    Earn the room

    The audience didn't ask for an ad. Make work that's worth their attention before you ask for their money.

  • 03

    Calm under deadline

    Opening night doesn't move. Our process bends around it, not the other way around.

  • 04

    Plain English

    If we can't explain it without jargon, we don't understand it well enough to recommend it.

Common questions

Frequently asked

  • Is Anthem a marketing agency for live entertainment?

    Anthem is an entertainment marketing consultancy and advisory — the marketing partner producers work with instead of a traditional agency. We cover strategy, creative, media and Live Hive creator campaigns across theatre, musicals, music and festivals, all measured to ticket sales.

  • What does Anthem do?

    We move audiences for live entertainment: audience strategy, creative, project management, social and media, plus confidential advisory and Live Hive creator marketing.

  • Where is Anthem based?

    Melbourne, Australia — Level 3, 136 Exhibition Street — working with producers, festivals and rights-holders locally and around the world.

Speak to us

How can we help you move an audience?

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