Advisory is where we think
Independent counsel at the intersection of audience, IP and growth.
Moving organisations.
Anthem Advisory is about building an extraordinary future for our industry — arts, culture, tourism, government, and entertainment sectors. We provide independent counsel at the intersection of audience, IP and growth, helping leaders clarify ambition, unlock opportunity and build long-term value. Built for objectivity, we assemble the right minds for each challenge, delivering transparent, agnostic strategy driven by what is right, not what is billable.
Brand Strategy
Direction grounded in evidence, built on research and experience.
We set direction at the intersection of audience, brand and growth. From positioning to long-term audience development, every recommendation is independent and leverages our global network.
Recent engagements have included
- Brand Strategy
- Audience Analytics
- Market Research & Insights
- Audience Development
Anonymised by category. Specifics shared under NDA.
Organisational Support
Sharper operations, smarter data, and the structure to grow.
We look hard at how your marketing function works, and where it could work better. From capability analysis to audience data optimisation and M&A, we find the efficiencies and opportunities that compound over time.
Recent engagements have included
- Marketing Capability Analysis
- Identification of Efficiencies & Opportunities
- Mergers & Acquisitions
- Long-term Audience Development Strategy
- Audience Segmentation & Data Optimisation
- Outsourcing & Support Services
Anonymised by category. Specifics shared under NDA.
Viability & Market Testing
Independent evidence to back the big calls before you make them.
Before capital is committed, we pressure-test the case. Financial modelling, market insight and global benchmarking give leaders the objective read they need to invest, programme or expand with confidence.
Recent engagements have included
- Market Insights & Strategies
- Financial Modelling
- Venue Connections
- Global Benchmarking
- Government Funding Strategies
- Product Research & Insights
- Capital Raising Support
Anonymised by category. Specifics shared under NDA.
Tourism & Placemaking
Turning venues, precincts and programmes into cultural destinations.
Cultural destinations don't happen by accident. We connect programming, venues and producing partners, turning cultural ambition into places and precincts where people want to be.
Recent engagements have included
- Project & Programming Pipeline
- Venue Opportunities & Audience Development
- Research & Insights
Anonymised by category. Specifics shared under NDA.
Senior Counsel
Trusted advisors & an elite global network.
An ongoing line to senior, agnostic counsel for the moments that matter. Strategic advice, workshop facilitation and access to international industry connections, whenever you need a sounding board you can trust.
Recent engagements have included
- Strategic Advice
- Senior Government Relations
- Capital Investment
- Innovation Workshops
- Global Public & Private Sector Network
Anonymised by category. Specifics shared under NDA.
Senior, focused, time-boxed
01
Scoping
An initial conversation under NDA to define the question. We propose a scope, team, timeline and price — usually fixed-fee, occasionally hourly for open-ended work.
02
Engagement
A small, senior team — typically a Partner-level lead plus one or two specialists. We work in close partnership with your in-house team, not over the top of them.
03
Handover
We hand over with the artefacts you need (decision, plan, model, deck, system), and stay engaged for a defined post-handover period. We don't try to make ourselves indispensable.
Producers, venue groups, festivals, ticketing platforms, broadcasters, rights-holders, investors and policy-makers active in the tourism, arts and live entertainment sector — local or international.
Most engagements come from existing relationships, but we welcome direct enquiries. If the work fits and the moment is right, we'll say so. If it doesn't, we'll say that too.