We bring people closer to the moments that move them
Anthem is an entertainment consultancy that provides Advisory and Marketing services, globally.
Anthem are renowned global entertainment marketing and audience experts.
Based in Melbourne and servicing a global stage, we operate across the full live entertainment sector providing specialist strategic, marketing, creative, project management, and data tools to bring people closer to the moments that move them.
Services
All services →- Insight & Strategy
The big decisions that shape everything.
- Audience Insights & Behaviour
- Market Insights & Approach
- Campaign Marketing
- Media Strategy
- Creative Strategy & Development
- Content Strategy
- Brand & Creative
Ideas that move audience's attention.
- Brand Strategy
- Brand Creation & Guardianship
- Art Direction & Design
- Campaign Rollout
- Broadcast & Audio
- Activations & Earned Media
- Media & Data
Planning and buying in lockstep with audience and budget.
- Audience Insights
- Campaign Planning
- Trading & Buying
- Campaign Optimisation
- Media Partnerships
- Live Dashboard Reporting
- Campaign Insights & Recommendations
- Industry Training & Updates
- Expert Delivery
Reliable hands focussed on the details.
- Project Management
- Budget Management
- Campaign Delivery
- Creative Dispatch
- Stakeholder Management
- Post Campaign Reporting
Specialist consulting for the entertainment sector
Advisory is where we think. We provide independent counsel at the intersection of audience, IP and growth, helping leaders clarify ambition, unlock opportunity and build long-term value. Built for objectivity, we assemble the right minds for each challenge, delivering transparent, agnostic strategy.
- Brand StrategyDirection grounded in evidence, built on research and experience.→
- Organisational SupportSharper operations, smarter data, and the structure to grow.→
- Viability & Market TestingIndependent evidence to back the big calls before you make them.→
- Tourism & PlacemakingTurning venues, precincts and programmes into cultural destinations.→
- Senior CounselTrusted advisors & an elite global network.→
Confidential by design
Harness the strength of creator-led content
Live Hive is our proprietary creator-driven product that earns coverage through bespoke creator content that scales. Anchored in audience insight, Live Hive is measured in awareness, intent, and seats.
The intelligence behind every move we make
Anthem Intelligence is how we make laser-focused decisions: category benchmarks, audience analytics and behavioural-science principles, drawn from years of live event and entertainment campaigns, modelled and applied to every call we make.
- Business Intelligence
- Industry Trends
- Behavioural Insights
- Tactical Planning
Clients & Shows
A few of the producers, festivals and organisations we've helped move audiences for.
The Lion King
Disney Theatrical Group
Six The Musical
Louise Withers and Associates
Pretty Woman: The Musical
Jones Theatrical Group
A Beautiful Noise
TEG Dainty
Beetlejuice The Musical
Michael Cassel Group
Mrs. Doubtfire The Musical
Jones Theatrical Group
Kooza
Cirque Du Soleil
Heathers The Musical
Bill Kenwright Limited
Come Alive! The Greatest Showman Spectacular
Path Entertainment Group
Beauty and the Beast
Disney Theatrical Group
Les Misérables The Arena Spectacular
Cameron Mackintosh
Hadestown
Jones Theatrical Group
Mackenzie
Bell Shakespeare
Guys & Dolls
Opera Australia
Rent
Opera Australia
Julia
Sydney Theatre Company
Oscar
The Australian Ballet
Miss Saigon
Opera Australia
Groundhog Day The Musical
Frozen
Disney Theatrical Group
Mamma Mia!
Louise Withers and Associates
Sunset Boulevard
Opera Australia
Tina the Musical
TEG Dainty
Harry Potter and the Cursed Child
Michael Cassel Group
Let's move an audience
Wherever you want to move them, however you want them to feel, we're up for the conversation.